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Candidate Details: Lots of experience - Programming, Promotions, Sales, Marketing

Name	Ben Bennett
Email	benbennett@comcast.net
City	Arlington
State	Texas
Phone	817.733.4806
Categories	Production, Programming, Promotions/PR/Marketing, Public Services/Community Affairs, Sales
Resume Text	BEN BENNETT 230 Westview Terrace Arlington, TX 76013 benbennett@comcast.net (817) 733-4806 A results-driven Marketing/Advertising Professional with 10 years experience in media, entertainment industries skilled at personnel management, financial strategy, business development, budgeting, sales, and client relations. ADVERTISING * MEDIA * ENTERTAINMENT CORE COMPETENCIES * Financial Management * Marketing Strategy * Analytic Research Aptitude * Business Development * Brand Administration * New Media Expertise * Project Direction * Team Building & Training * Sales Management SUMMARY OF QUALIFICATIONS * Energetic marketing professional capable of meeting challenges head on by developing ideas and strategies for increased market share, revenue generation and brand promotion. * Skilled buyer with ability to advertise and market in all forms of media while tasking team toward corporate goals and developing strong effective sales staff. * Efficient in managing multiple projects simultaneously by being organized and detail oriented, managing time effectively, and using sound judgment. * Excellent problem solving ability, able to analyze and assess complex information, identify opportunities for improvements, and resolve critical issues. * Extensively experienced in Business-to-Business sales relationships as well as Business to Consumer Marketing. PROFESSIONAL EXPERIENCE SALES MANAGER/MARKETING DIRECTOR July 2005 to March 2008 CLEAR CHANNEL COMMUNICATIONS Panama City, FL * Increased online sales by 38% over prior year by presenting an innovative product catalog to clients and influencing key decision makers. * Implemented new sales packages to present to key players to exceed event sales goals for 2007 by 35%. * Managed sales staff of 7 to 10 employees with ranging experience and skill sets while managing a $4,000,000 annual budget. * Maintained on air inventory of time for commercials and helped designed competitive commission structure for incentive program. * Responsible for training of sales staff and dissemination of new product lines, promotions, and consumer data. * Utilized promotional operations, content, and marketing channels to attract an increase of 82% in unique visitors to websites, raising page views by 231%, and developing an improved consumer database by 46%. * Developed marketing campaigns from concept to on air regaining a 40% market share up from 25% while generating $50,000 in event sponsorship sales. CONSUMER MARKETING PROJECT MANAGER August 2002 to July 2005 CMT: COUNTRY MUSIC TELEVISION (an MTV Network) Nashville, TN * Created and executed plan for multi-million dollar national sponsorship of annual CMT concert tour working with advertising agencies and multiple departments that fruitfully profited and secured multi-year sponsorship contract of event. * Promoted ticket sales campaign for Music Awards shows with nearly 10,000 attendees. * Negotiated network’s sports marketing partnership with local NHL franchise and NCAA bowl game and developed a partnership agreement with Visitors Bureau to promote tourism market in Nashville. * Coordinated all media purchasing and governed a $3,000,000 ad budget, which generated more than 490,000,000 impressions. ADDITIONAL EXPERIENCE * Marketing Director, Citadel Broadcasting, Nashville, TN, September 2000 to May 2002. * Retail Advertising Manager, Belk Incorporated, Charlotte, NC, March 1999 to September 2000. EDUCATION AND TRAINING BACHELOR OF SCIENCE UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE Charlotte, NC Area of Study: Business Administration, International Business TRAINING, CERTIFICATIONS, LICENSES AND ACCOMPLISHMENTS * HBX Web Analytics. * Doubleclick DART Ad Management. * Microsoft: Excel, PowerPoint, Word. * Adobe: Photoshop, Image Ready, InDesign, Acrobat, Illustrator. * Macromedia: Fireworks, Dreamweaver. * Quark Express, HTML, AP AdSend, Font Reserve and ATM Font Manager. PROFESSIONAL ASSOCIATIONS AND AWARDS * BELK Inc. Pacesetter Award for Excellence. * Dale Carnegie Professional Development Course Graduate. * Winner 2006 Academy of Country Music Station of the Year. * Winner 2002 Country Music Association Station of the Year. * Promax\|BDA Conference (New York, NY) is the world's largest television marketing conference attracting industry leaders and executives from top television networks, cable channels, local stations, station groups, distribution, syndication, media and creative agency, design and emerging media. * Gulf Coast Marketing & Media Association, Board Member & Media Chair. * Society of Leaders in Development (music industry young professional organization).
Posted	2008-08-26 20:57:08

Name

Ben Bennett

benbennett@comcast.net

City

Arlington

State

Texas

Phone

817.733.4806

Categories

Production, Programming, Promotions/PR/Marketing, Public Services/Community Affairs, Sales

Resume Text

BEN BENNETT
230 Westview Terrace
Arlington, TX 76013
benbennett@comcast.net
(817) 733-4806

A results-driven Marketing/Advertising Professional with 10 years experience in media, entertainment industries skilled at personnel management, financial strategy, business development, budgeting, sales, and client relations.

ADVERTISING * MEDIA * ENTERTAINMENT

CORE COMPETENCIES
* Financial Management
* Marketing Strategy
* Analytic Research Aptitude
* Business Development
* Brand Administration
* New Media Expertise
* Project Direction
* Team Building & Training
* Sales Management

SUMMARY OF QUALIFICATIONS
* Energetic marketing professional capable of meeting challenges head on by developing ideas and strategies for increased market share, revenue generation and brand promotion.
* Skilled buyer with ability to advertise and market in all forms of media while tasking team toward corporate goals and developing strong effective sales staff.
* Efficient in managing multiple projects simultaneously by being organized and detail oriented, managing time effectively, and using sound judgment.
* Excellent problem solving ability, able to analyze and assess complex information, identify opportunities for improvements, and resolve critical issues.
* Extensively experienced in Business-to-Business sales relationships as well as Business to Consumer Marketing.

PROFESSIONAL EXPERIENCE
SALES MANAGER/MARKETING DIRECTOR July 2005 to March 2008
CLEAR CHANNEL COMMUNICATIONS Panama City, FL
* Increased online sales by 38% over prior year by presenting an innovative product catalog to clients and influencing key decision makers.
* Implemented new sales packages to present to key players to exceed event sales goals for 2007 by 35%.
* Managed sales staff of 7 to 10 employees with ranging experience and skill sets while managing a $4,000,000 annual budget.
* Maintained on air inventory of time for commercials and helped designed competitive commission structure for incentive program.
* Responsible for training of sales staff and dissemination of new product lines, promotions, and consumer data.
* Utilized promotional operations, content, and marketing channels to attract an increase of 82% in unique visitors to websites, raising page views by 231%, and developing an improved consumer database by 46%.
* Developed marketing campaigns from concept to on air regaining a 40% market share up from 25% while generating $50,000 in event sponsorship sales.

CONSUMER MARKETING PROJECT MANAGER August 2002 to July 2005
CMT: COUNTRY MUSIC TELEVISION (an MTV Network) Nashville, TN
* Created and executed plan for multi-million dollar national sponsorship of annual CMT concert tour working with advertising agencies and multiple departments that fruitfully profited and secured multi-year sponsorship contract of event.
* Promoted ticket sales campaign for Music Awards shows with nearly 10,000 attendees.
* Negotiated network’s sports marketing partnership with local NHL franchise and NCAA bowl game and developed a partnership agreement with Visitors Bureau to promote tourism market in Nashville.
* Coordinated all media purchasing and governed a $3,000,000 ad budget, which generated more than 490,000,000 impressions.

ADDITIONAL EXPERIENCE
* Marketing Director, Citadel Broadcasting, Nashville, TN, September 2000 to May 2002.
* Retail Advertising Manager, Belk Incorporated, Charlotte, NC, March 1999 to September 2000.

EDUCATION AND TRAINING
BACHELOR OF SCIENCE
UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE Charlotte, NC
Area of Study: Business Administration, International Business

TRAINING, CERTIFICATIONS, LICENSES AND ACCOMPLISHMENTS
* HBX Web Analytics.
* Doubleclick DART Ad Management.
* Microsoft: Excel, PowerPoint, Word.
* Adobe: Photoshop, Image Ready, InDesign, Acrobat, Illustrator.
* Macromedia: Fireworks, Dreamweaver.
* Quark Express, HTML, AP AdSend, Font Reserve and ATM Font Manager.

PROFESSIONAL ASSOCIATIONS AND AWARDS
* BELK Inc. Pacesetter Award for Excellence.
* Dale Carnegie Professional Development Course Graduate.
* Winner 2006 Academy of Country Music Station of the Year.
* Winner 2002 Country Music Association Station of the Year.
* Promax|BDA Conference (New York, NY) is the world's largest television marketing conference attracting industry leaders and executives from top television networks, cable channels, local stations, station groups, distribution, syndication, media and creative agency, design and emerging media.
* Gulf Coast Marketing & Media Association, Board Member & Media Chair.
* Society of Leaders in Development (music industry young professional organization).

Posted

2008-08-26 20:57:08

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